NAB: Red Scarlet 3K for 3K

~ Saturday April 19 2008 18:00
Previous post I decided to write in English for obvious reasons. But I kinda liked it, so I’m thinking about translating the whole page into English. Well let’s start with new posts and see from there what will happen.

Last week was the week of NAB Show. Together with the IBC (the show that I religiously go to every year) they are the two most influential shows for video professionals. And usually it goes like this. Something gets announced at NAB and that will be shown or released at IBC. So if you follow the news stories of the NAB, you know exactly where to go at IBC. So where am I going this year? At first I would think that I would go to Sony’s booth and look at the new PMW-EX3. But no, I will probably get in line to see what RED has got to show.

For people who don’t know, RED is a company that is started by Oakley founder Jim Jannard. He thought the Digital Cinema was all great but its transition too slow, because its way too expensive. We are talking about digital movie camera’s that cost around $250.000 or more. Red’s first camera was the RedOne, which has a price of $17.500 for the body. And it can shoot 4K (That’s about 4000 pixels horizontal) Still pretty expensive for a lot of people, but a lot cheaper. But it changed the industry, and is beginning to ease out the Digital Cinema transition, where I wrote about in my paper.

Now this year, Red announced something that is mind boggling to a lot of people. They announced Scarlet. A 3K camera for 3K. That’s insane. Even if the dollar would be translated in Euro’s at 1:1, it’s insane. It shoots on standard Compact Flash cards, the same people buy for their digital photo camera’s. Ok, so I probably have to buy the biggest most expensive ones, to get some recording time with it, I probably have to buy a lot of accessories for it too. It is still going to beat the PMW-EX1 hands down in price and quality. If Red said the scarlet would be 10.000 dollars, people would still be all over it. But 3000 dollars, that’s in my own price-range for a camera.

For the rest, well I probably will see other interesting stuff, but if I can see the Scarlet and speak to one of red’s people, I’m happy.

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